Is ASOS legit or Scam? Asos Reviews 2024

Is ASOS legit or Scam?

Is ASOS legit or Scam?

Hey fashion lovers! You must have wondered at least once if ASOS is the real deal. Well, today I’ll be answering all your queries regarding this decades-old e-fashion company. Founded in 2000 and based in London, ASOS is a global fashion hub. They’ve got everything __ from cool clothes to beauty stuff, brands of all ranges are available on this Platform. 

But here’s the big question – “Is ASOS legit?” The short answer is Yes. But you need to go through the article to know the details. Join me as I check out all the information about ASOS, student discounts, ASOS Customer Reviews, Pros, Cons, and more that clears all your possible doubts regarding the platform. Let’s see if ASOS is your next fashion go-to!

What Is ASOS?

In the early 2000s, the British online fashion and cosmetic retailer ASOS emerged, setting its sights on the fashion needs of young adults. Established in London in 2000, ASOS has grown to offer a vast array of products, boasting over 850 brands alongside its own line of clothing and accessories.

With fulfillment centers strategically located in the United States, the UK and Europe, ASOS efficiently ships to more than 195 countries Worldwide.

Originally known as AsSeenOnScreen, ASOS started with a unique approach, aiming to provide customers with clothing and accessories seen in films and TV shows.

The tagline “Buy what you see on film and TV” captured the essence of the brand, as it specialized in offering replicas of outfits worn by popular figures in the entertainment industry, such as Brad Pitt’s iconic red leather jacket from the 1999 film Fight Club.

This global online retailer has become a go-to destination for fashion enthusiasts seeking a diverse selection of styles from various brands. 

Where Is ASOS Located?

ASOS has its main office in Camden Town, specifically at Greater London House. In Berlin and Birmingham, they have their other offices. The main place where they handle orders and shipping, known as the fulfillment center, is located in Barnsley, South Yorkshire. 

This is where around 3,500 people work. 

If you ever need customer support, that department is based in Leavesden. ASOS is officially registered with the address Greater London House, Hampstead Road, London, NW1 7FB, UK.

Is ASOS Ethical __ ASOS Sustainability

ASOS has warehouses in different places including the Middle East, Asia, and Europe. Their product quality varies greatly, which means some fabrics are poor and it’s quite understandable that those materials can’t be recycled.

However, Asos addresses the sustainability issue and other ethical practices directly on its website. So here I am giving you a glimpse of ASOS’s dedication to environmental responsibility, emphasizing specific targets and initiatives to reduce its carbon footprint and promote sustainable practices throughout its operations.

Net Zero Goals

  • ASOS is actively working towards achieving Net Zero status by aligning with decarbonization targets verified by the Science Based Targets initiative (SBTi).
  • The company has set ambitious targets, aiming to reduce emissions per order by 87% by 2030.
  • Additional goals include a 58% reduction in own-brand product emissions and transportation emissions per £ profit by 2030.

Embracing Circular Practices

  • Recognizing the environmental challenges faced by the fashion industry, ASOS is championing a shift away from the traditional take, make, waste model.
  • ASOS is committed to adopting circular systems, emphasizing better material choices and circular design strategies to extend the life of garments.

Key Performance Indicators (KPIs) for Sustainability

  • By 2030, ASOS wants their own brand products to be made 100% from recycled materials. They want to maintain sustainability with a focus on high-impact materials.
  • Asos has an aim of fully integrating circular design strategies by 2030.
  • ASOS is also focusing on making the packaging of its own brand to be Sustainable . They want 100% certified recycled materials for their packaging by 2025. 
  • ASOS is committed to facilitating recycling and reuse programs in key markets by 2030.

Is ASOS a Trustworthy Website?

Is ASOS a Trustworthy Website?
  • ASOS prioritizes your online safety by using Secure Sockets Layer (SSL) technology for secure transactions and protecting personal information.
  • SSL encryption ensures that data shared between your device and the ASOS website stays private and secure, making it unreadable to potential hackers.
  • Concerns about the legitimacy of a platform offering a diverse range of brands are addressed, confirming ASOS as a reliable site that fulfills orders consistently.
  • ASOS explicitly assures customers on its website that it only sells “genuine and authentic” items directly from featured brands.
  • While products from well-known brands are generally reliable, some reservations exist about ASOS’s in-house brands due to the lack of physical store options before purchase.
  • ASOS-brand clothing, being more budget-friendly, comes with varied customer experiences.

ASOS is committed to addressing fraud concerns directly on their platform, ensuring users that the products they offer are authentic.

ASOS Customer Reviews

Even though most of the reviews are positive about ASOS, there are some negative reviews too. Some people complain about poor customer service and the long shipping policy of ASOS. I have discussed both types of reviews here. You must go through it before buying anything on that platform.


Customer Review 01

Rating: 4/5

“So, I tried out ASOS, and I gotta say, they’ve got some cool stuff. Loads of options, and the website’s easy to use. Prices are fair, too. Only hiccup? My delivery took a bit longer than I expected. Overall, though, happy with what I got and the cool choices they offer.”

Customer Review 02

Rating: 3/5

“ASOS has this awesome collection, but man, the delivery took its sweet time. The stuff’s good, don’t get me wrong, but waiting? Not so cool. If they sort out the delivery speed, it’d make shopping here way better.”

Customer Review 03

Rating: 2/5

“Ordered from ASOS, and the package came on time, but one item didn’t quite cut it. The material felt kinda cheap, and after a few wears, it looked worn out. It’s like, some things are decent, but you gotta be careful ’cause quality can be a bit iffy. Not worth the price and hassle.”


Customer Review 01

Rating 2/5

“I gotta be real with y’all, Asos straight-up disappointed me. Their customer service? Terrible! I tried to get some help with my order, but it was like talking to a robot. No human touch at all! Plus, waiting for my package felt like waiting for Christmas in July. Ain’t nobody got time for that! Save yourself the headache and shop somewhere else.” 

Customer Review 02

Rating 1/5

 “Honestly, I wouldn’t recommend Asos to my worst enemy. Their customer service is a joke. I tried reaching out about an issue with my order, and it was like talking to a wall. No help whatsoever. And the shipping? Don’t even get me started. it took forever for my stuff to arrive. And their return policy isn’t what they claim on their website at all. The time period is only 14 days which is pretty short if you ask me. And the customer service is of no help. I had to return 2 dresses but they just wouldn’t listen to me. Total waste of money.”

Why Is ASOS So Cheap?

When looking at the prices on ASOS, you’ll notice that not all their products come with a low price tag. They partner with brands that fall within the moderate to expensive range. However, even among their brand products, there’s a significant price difference.

Why is that? Well, it points to the fact that not all ASOS products are made equal. The variation in prices is often a reflection of the diverse materials used and manufacturing locations. Let’s talk about some possible factors that contribute to the pricing structure:

Material Quality: Cheaper items on ASOS may be crafted from lower-quality fabrics, impacting the overall cost. It’s no wonder that Higher-quality materials will have a higher price tag, contributing to the overall price variation.

Manufacturing Costs: The geographical location of factories have a vital role in pricing. Products made in countries with lower manufacturing costs may be more affordable. ASOS maintains transparency about its supply chain, which includes factories across Asia, the Middle East, Africa, and Europe.

Labor Costs: Depending on the country, labor costs can be variable. Factories in regions with lower labor costs may produce more budget-friendly items. ASOS’s global presence includes factories in China, India, Turkey, Spain, the Netherlands, and the UK, each with its own labor cost dynamics.

Design Complexity: Products with intricate designs or unique features often require more resources and skilled labor, impacting the final price. Simple designs or basic styles may contribute to the affordability of certain items.

Sustainability Practices: ASOS’s commitment to sustainability influences pricing. Items made from eco-friendly materials or through environmentally conscious processes might come with a higher price because of sustainable practices associated with it. 

Taking the above points into consideration,I think you can understand why prices vary across ASOS’s product range. The company’s transparency about its supply chain and commitment to sustainability adds an extra layer of information for customers to make informed purchasing decisions.

Is ASOS Legit?

Trustpilot Rating: ASOS holds a 3.2 Trustpilot rating, derived from over 180,000 reviews. Impressively, almost 70% of users gave 5 stars, reflecting high satisfaction. Additionally, 4% provided a 4-star rating, contributing to an overall positive perception.

Registered Business: With 23 years of operation, ASOS stands as a well-established and registered business. This longevity adds credibility to its standing in the online fashion market.

Global Delivery: ASOS’s commitment extends globally, offering reliable delivery services worldwide. This ensures accessibility and convenience for customers across various regions.

Legitimacy Assurance: ASOS is recognized as a legitimate and safe online fashion store, backed by nearly two decades of seamless operation.

Product Range: Its extensive product lineup spans clothing, shoes, accessories, beauty products, and home/living items.

Secure Payment Options: Customers enjoy secure payment methods, including PayPal and credit or debit cards. This emphasis on security ensures trust in financial transactions.

User-Friendly Platforms: ASOS ensures accessibility with a mobile-friendly website, catering to users on various devices. Recognizing the prevalence of mobile usage, ASOS has dedicated apps available for both Android and iOS devices.

The combination of positive ratings, business longevity, global accessibility, diverse product offerings, customer-friendly policies, secure transactions, and user-friendly platforms solidifies its reputation as a trustworthy and reputable online fashion destination.

Having said that, ASOS has ratings as low as 1.5 out of 5 on some of the websites. Most of the customers mentioned the poor customer service and complex returning policy as the main drawbacks. So, fixing these issues can uplift the overall reputation of the company among buyers.

ASOS Pros and Cons


  • Diverse styles from many brands.
  • User-friendly app for easy online navigation.
  • Reasonable pricing.
  • Clear return guidelines.
  • Worldwide delivery.
  • 10% extra discount for students.
  • Partnerships with well-known labels.
  • Keep up with current styles.


  • Extended wait reported.
  • Inconsistent product durability.
  • Mixed reviews on customer service.
  • Lots of negative reviews on customer service.

ASOS Shipping

Asos delivers to over 196 countries Worldwide. So the delivery time and amount vary greatly based on the location. 

For the UK, the Standard Delivery charge is £4.50. On orders over £40.00, the delivery is free. For the Philippines, the delivery charge is £10.00. On orders over £105.00, the delivery is free.

 If you want to know the Shipping time and fee for your location, go to the “Delivery and Returns” section on the official website and simply search for your country. 

Tracking Order

  • Go to ‘My Orders’ and choose the specific order for tracking.
  • Click on the ‘Track Parcel’ button to monitor your parcel’s journey.

Estimating Delivery

  • Locate the estimated delivery date in your Order Confirmation email and ‘My Orders.’ (Remember, it’s an estimate; your order may arrive slightly before, on, or after this date.)
  • Check the tracking for real-time updates. If the tracking is empty, be patient until the estimated delivery date; updates may be delayed but should show soon.

Wait until the estimated delivery date and sometimes you have to wait a little longer (a few extra days) during busy periods.

Additional Insights:

  • Upon dispatch, You will receive a confirmation email with your delivery tracking link attached to it.
  • For orders from multiple warehouses, they share the same order number, but tracking and delivery times may vary. Access individual tracking links in ‘My Orders.’

Also Read: Is Lyst Legit Or Scam? Find Out All The Important Details

ASOS Return Policy

ASOS accepts returns if the item is in its original condition, with fair-use rules applied.

Returning Process

  • Customers have a 28-day window from delivery to return an item.
  • ASOS aims to refund within 14 days of receiving the return, but late returns may result in gift vouchers instead of cash.

Post-Returns Period

  • Returns for unwanted items are not accepted after the specified 28-day period.
  • Attempting to return such items may lead to redirection to the default delivery address, with customers covering associated delivery costs.

Return Conditions 

  • Certain items, such as open-face and body products, swimwear, etc., cannot be returned for refunds.
  • Trying on items is acceptable, but wearing them may void the refund policy.

Your Responsibility

  • Customers are responsible for returned items until they reach ASOS.
  • Proper packaging is crucial to prevent damage during transit.
  • Proof of postage is advised, and ASOS disclaims responsibility for items returned by mistake.

Full Refund Criteria

  • To receive a full refund, items must be unworn/unused, in the original condition, with all packaging, tags, and labels.
  • Footwear, for example, should be returned with the original shoebox.

Also Read: Is CareerUp Legit or Scam? Read The Comprehensive Guide

Exchange Policy

ASOS does not offer exchanges. Customers wanting a different size or color should return the unwanted item and place a new order.

Frequently Asked Questions About ASOS

Q1. If I Return Something, Will ASOS Refund the Delivery Charges?

Ans. In certain situations, you may receive a refund for the delivery charge. For instance, if your entire order was faulty, or incorrect, or if your order gets canceled as per the Consumer Contracts Regulations.

Q2. How Can I Contact ASOS?

Ans. You can contact ASOS customer service at +44 (0)20 7756 1000 or utilize the instant online chat feature on their official website for any inquiries. If you are uncertain about something The help pages are available 24/7 to address questions. Additionally, friendly customer care advisors are available on Live Chat to assist with anything beyond the FAQs’ scope.

Q3. What types of products can I find on ASOS?

Ans: ASOS offers a wide range of fashion products, including clothing, accessories, and footwear. You can explore various styles and brands, catering to diverse tastes and preferences.

Q4. What is ASOS’s return policy?

Ans: ASOS accepts returns for items in their original condition. You have 28 days from delivery, and refunds are processed within 14 days. Items like open-face and body products or swimwear may have specific return restrictions.

Q5. Does ASOS offer international shipping?

Ans: Yes, ASOS provides global shipping to  196 countries. You can check the list of countries during the checkout process. Keep in mind that delivery times and charges may vary based on the destination.

Should I Shop From Asos Or Not__ ASOS Final Review

ASOS has lots of cool fashion options, making it a popular place to shop. You can find clothes and accessories for different styles, and they are delivered worldwide.

Some folks mention that sometimes deliveries take a bit longer, and the quality of items can vary. But, ASOS makes up for it with free delivery and easy returns. 

So, is ASOS legit? Yes, it is, but keep in mind, that sometimes deliveries might take a little longer. If you’re okay with that, go ahead and explore their trendy stuff, but be aware of the possible delays and go through the description of the products, and customer reviews before making a purchase. 

Katherine S. Ogilvie

Meet our B2B Content Writer, Katherine S. Ogilvie, the fashion industry insider and talented content creator. She has an excellent knowledge of B2B Dynamics and the fashion industry as well. This is why she is the Content Research Analyst of our team. She not only writes engaging content for our venture but also takes out extensive research for the latest fashion trends and updates. She also connects with manufacturers, fashion designers, fashion enthusiasts, and other industry-related people so that she can get an insight into what is trending and what people are loving. She gathers and delivers the best knowledge to be ahead of the contenders in the highly competitive marketplace. Just because of Katherine’s insight and knowledge, we are proudly delivering factual information and having collaborations with industry-related professionals. Her dedication allows us to have knowledge of all the B2B trends and be a venture working with different businesses.

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